Newspaper ads for real estate is expected to take a big hit in the upcoming years as the Internet continues to change the real estate industry. Article here

The montly real estate magazines are also losing their audience. The latest Buyers survey from the National Association of Realtors reported that only 1% of buyers found their home through a real estate magazine. Not too long ago, this number was over 10%.

Even the salespeople from these magazines aren't hiding this. The following is from a flyer I recently received from The Real Estate Book.

"...Both Buyers and Sellers are scanning The Real Estate Book to see who the hot agents in town are...Make sure they see you in The Real Estate Book."

So even they are admitting people aren't reading their publications looking for homes to buy!

My advice is if an agent that you are going to list your house with does a lot of expensive print advertising (newspaper and magazine), tell them you want great Internet presence and take the money they would have spent on print advertising, and give it to you via a lower commission!