Tuesday, November 21, 2006

Realtor.com Listings

When you list a home with a Realtor, your home will appear on Realtor.com unless your listing agent says not to when they enter the listing in the MLS system. There is no cost to the Realtor to put the listing on Realtor.com as that's part of our membership dues by being a Realtor. What you get for the free listing is basic information. One photo and some description of the property.

Realtors have the option of "enhancing" their listings on Realtor.com by paying adidtional money to the company that maintains Realtor.com. There are mutliple things a Realtor can do to enhance a listing including adding more photos, adding a virtual tour, putting in their own descriptions, putting a showcase banner around the listing in the search results, and other things. Most agents that pay for enhancements will do a couple of these.

You can see the difference between free and enhanced listings by looking at this page. You'll see my 670 Silver Charm listing about half way down the list. Enhancing a listing helps to make your home noticed by Buyers searching Realtor.com.

If you are interviewing agents to sell your home, make sure you go onto Realtor.com to see if they enhance their listings. This will give you an easy way of seeing how they market their listings. Unless you are paying for a limited service, wouldn't you want your home to be presented as best as possible?