Looks like some people learned a lesson about being on the bleeding edge as Apple just cut the price of the iphone from $599 to $399. Being first to own a new technology product comes with a premium. You pay more and have to deal with other risks of having the first release. Some people consider the first release of anything that involves hardware and software as still "beta" and will wait until the next release before buying. But, Apple was successful in creating a lot of hype around the release of the iphone (there was a line even at the SLO store!).