VHT, Inc. released a survey today on agent's marketing activities. I thought the following points were interesting. I guess the Tribune will still have a weekly real estate section as long as Sellers think agents need to advertise their properties in it. But, the section is getting smaller. This week they go from two sections to one.

• While respondents indicated a significant portion of their listing budget was spent on newspapers, only 20.4 percent said they think this medium is “effective.” 49 percent felt that online ads were “very effective.”
• Agents felt that online ads and signage are “more valuable” for promoting a property. But when asked what their sellers felt was important, 92.4 percent said that their sellers mentioned newspaper ads.